In a move by two of thewesterngroup’s long standing supporters, Newspress has acquired specialist automotive PR agency Market Engineering.

Market Engineering is a highly specialised and successful agency developed around the PR and corporate communications requirements of the world’s leading automotive technology suppliers. For more than two decades it has worked with many of the industry’s innovators, from multi-billion-pound global Tier 1s to household-name vehicle safety innovators and specialist IP development companies. The firm’s marketing-driven approach has also resulted in a highly-regarded business with prestige vehicle manufacturers across Europe.

Founded by Richard Gotch, Market Engineering has forged long-established and trusted relationships with a raft of prestigious clients around the world, thanks to the agency’s unique focus, unmatched sector expertise and unwavering service delivery.

Newspress, recognised primarily for its press release distribution services in the UK, Europe, USA and Australia, opened new offices for its own PR operation, Newspress Creative, at Bicester Heritage in Oxfordshire in October 2018. From the beginning of June, Market Engineering will join Newspress Creative in shared offices at Bicester Heritage.

Market Engineering will continue to operate under its own name and its founder Richard Gotch will remain an active part of the operation. Market Engineering clients will benefit from access to complementary expertise in many areas, including video, social-media and creative, as well as increased global reach through the world-leading Newspress press information distribution services.

Newspress managing director Tim Barfoot said: “We’re delighted to welcome the Market Engineering team into the Newspress fold. The key message right now is that it is business as usual for, Newspress Creative and Market Engineering, strengthened by bringing together two teams with highly complementary expertise.

“The teaming up of the two companies marks the beginning of a new era in automotive PR, building on the reputations of two of the sector’s longest established brands, both global leaders in their respective areas.”

Market Engineering’s founder, Richard Gotch, said: “We are all very excited to be working together and building on each other’s expertise. I feel the Market Engineering brand, now established for more than 25 years, will go on to be even stronger as part of the ever-growing Newspress operation, which itself has operated right at the heart of automotive PR for more than 45 years.”

Robin Roberts
Robin Roberts
Robin Roberts

Robin is the longest serving chairman of The Western Group. He’s been vice chairman or chairman for over ten years and oversees the annual Western Group PR Driving Day each summer assisted by the group committee and supported by group members.

He contributes to a number of outlets in Wales and the UK, including the Driving Force editorial syndication agency feeding the biggest regional news and feature publishers in Britain.

Robin specialises in the Welsh automotive sector and motor related businesses with interests in Wales and publishes which covers news, features, trade and motor sport in Wales.

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